Gillette wanted a global understanding of what the brand meant to males ages 15 - 24. We conducted domestic and international ethnographies, focus groups, shop-a-longs, and blogs exploring Gillette, competitor, and hot brand perceptions, targets’ developmental stage, and grooming rituals. Findings and recommendations were presented at an international summit and included deep insight videos. 

Johnson & Johnson was looking for brand positioning for Listerine Agent Cool Blue. Using ethnographic techniques, we gained understanding on oral care rituals of kids and tweens. Insights were used to design positionings, which were tested in focus groups with youth and parents. Perspectives gathered were leveraged in the development of an online interactive environment for kids. 

Kidzbop had experienced a drop in sales for their most recent CD. We conducted focus groups with boys and girls, ages 7 - 13, and their parents to explore brand perception, product and version differentiation, and the role of music in the lives of youth.

Lego was thinking about possible new product lines and also wanted feedback on current advertising efforts. Focus groups with Lego enthusiasts uncovered perspectives on brand positioning, television advertisements, and new product line themes.  

Bubbaloo wanted to revamp its brand positioning. We developed branding platforms and conducted focus groups exploring brand equity and positionings with youth ages 8 -13 in Mexico City.

Topps was looking to expand its product offerings while growing baseball card sales. We designed a board game that used Topps baseball cards as the main gaming component. Usability testing was conducted via focus groups with boys, ages 7-12. 

Pepsi was exploring brand and product development for healthy snacks and beverages. We created brand positioning leveraging youth trends in skater culture. 

Miracle Grow wanted to educate 6th - 8th graders about gardening for Earth Day. We designed programming platforms and tested the concepts in focus groups with youth and their parents.