CIBA Vision wants to master contact lens for teens

CIBA Vision commissioned the Geppetto Group to design a workshop that would help attendees of their yearly International Executive Conference better understand the teens who wear CIBA lens. 

Understanding what it means to be a teen

Focused on the intersection of developmental psychology and current cultural trends, timely and timeless trends of identity development in teen adolescence were identified. Secondary research was used to illustrate universal themes of adolescent development and parallel current global trends.

Executives walk in teens’ shoes

The workshop challenged CIBA Vision executives to step outside themselves and view the world through the eyes of a teenager. From this vantage point, product development and brand strategy were questioned and explored.