The evolving cultural meaning of well-being 

The Institute for International Researcher asked the Geppetto Group to present at its 2008 Change is Good Conference. Focusing on cultural and marketing trends, our proprietary study aimed to move beyond traditional conceptions of health and wellness, which tend to focus only on the mind/body dichotomy, and towards a more holistic understanding.

Reframing health and wellness for the twenty-first century

Focused on children ages 6 - 12 and their families, ethnographic techniques and in-home visits were undertaken to explore the physical, emotional, intellectual, and spiritual dimensions of youth life. Insights were deepened through phone interviews with teachers, quantitative data from a study of 500 moms, and cultural and academic literature.

Raising marketers awareness 

Presentation and workshop materials were designed to raise awareness and encourage conference attendees to question how their brands impact the spheres of health and wellness for youth.